How Subliminals Work

Just what is subliminal communication?

Subliminal communications are messages beamed directly to the subconscious mind. Since they are below the level of conscious awareness you cannot hear or understand them. Because you cannot hear the communications your conscious mind cannot reject the message.
Everyone has heard stories of how enterprising advertising executives have flashed phrases like "You are thirsty" or Eat popcorn" on movie screens to increase refreshment sales. Some department stores use the subliminal audio message "I am honest, I will not steal" to reduce shoplifting. There is always a great public outcry when these practices are discovered. Why? Why did the Civil Liberties Union and even the Congress of the United States condemn the practice?

The truth is that subliminal messages are so effective that they scare people. When subliminal techniques were used in theaters, drink and popcorn sales soared - in stores, shoplifting was reduced dramatically. Think what an unscrupulous person could do with such weapon. They worked so well they had to be condemned. Let me repeat that thought. Subliminal communications were condemned because they were too effective. They worked too well. The ability to influence peoples actions without their knowledge could not be allowed.

How to load your subconscious mind:

Until recently loading your subconscious with positive thought took effort - a lot of effort. The effort was required to overcome the blocking action of the conscious mind, which is filled with skepticism.There IS a way to overcome this problem. Subliminal message made from one's own voice allows the message to overcome the blocking action of the conscious mind...

Using this method you can saturate your subconscious with positive thoughts and "Can do " ideas. There is absolutely no requirement for special concentration. In fact, you couldn't keep the thoughts from reaching your subconscious mind if you tried.. As the messages are transmitted into your subconscious mind an amazing change will take place. Day by day it will become easier to attain your goals because you have reached the power source, your subconscious mind.

Your subconscious mind and how it works:

The subconscious mind is the part of your brain that provides information in it is stored all of life's experiences. Everything you've seen or done or heard is stored for reference. Think about it as the memory bank of a modern computer. Just as a computer uses the information in its memory bank to solve problems, you use the information stored in your subconscious to solve yours.

A computer does not question the information placed in its memory. Neither does your subconscious question what is stored in it.

It accepts and stores everything without discrimination. It doesn't determine right from wrong or positive from negative, it just stores everything experienced.

When your conscious mind has a decision to make it bases it on the information stored in your subconscious. Unfortunately, not all the material stored there is in your best interest. You have been exposed to the negative influences of other people, newspapers, television, etc. Just as a computer can only respond as programmed, your decisions are limited by the information stored in your subconscious. If negative thoughts have been stored, then you will reach negative decisions and form negative habits. If, on the other hand, your subconscious is loaded with positive thoughts you will make positive decisions and form positive habits. It's as simple as that.

Scientific studies have proven that if the subconscious mind is intentionally programmed with positive thoughts, that soon the conscious mind will begin to act with the information and positive results will be obtained


During the past 50 years, thousands of universities and research institutions have studied the phenenomon of subliminal messages. Subliminal messages have been tested in eight areas of human behavior: dreams, memory, value norm anchor points, conscious perception, verbal behavior, Emotions, drives and perceptual defenses.

There is at present, no serious question that human behavior can be influenced by subliminal messages.

Dr. Norman Dixon, a psychologist at University College in London, England summarizes extensive research on subliminal learning in his scholarly work, "Preconscious Processing." He cites 748 references with over 80% of the studies on the effects of subliminal communication showing positive results.

The conscious and the subconscious mind, making up the human brain, have often been compared to a computer. The conscious mind acts as a communication center it controls all voluntary actions of the body, makes decisions, reason, calculates. it is creative. It can think of new ideas, register pain fear, happiness. etc. in order for the conscious mind to be able to do all of these things, it =I have a place to pull information from, the conscious mind has a storage bank which is called the subconscious mind.

The subconscious mind is where everything we experience in a lifetime is stored. The subconscious mind retains everything. It doesn't screen information. It doesn't determine right form wrong, positive, from negative: it just stores everything experienced. For example have you ever heard a song on the radio that you hadn't heard for many years and start to sing along with it?

Did you ever try to remember something and say ``it's right on the tip of my tongue?". Sometimes you remember right away and sometimes it will come to you later. Most often, you do remember.
This is because your subconscious mind and the latter's storage bank scanners are at work looking for the answer. If the information has been stored at some time, the answer will come to you.

The human mind can only give out answers based upon information it has been programmed with, Just as a computer does. It reacts based upon information stored. Our habits depend on our Subconscious programming. We are all a product of our thinking.


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Often associated with advertising, subliminal messaging is inherently found in almost every form of communication. This retro Coca Cola poster serves as a good example. It has been suggested that the Coke add wanted you to associate youth, vibrancy and attractiveness with the use of this product. These qualities are visually implied in this advertisement. Interestingly, the poster gives you no instructions such as "Enjoy Coke!" or "Take home a six pack today!" The poster doesn't need to; if you associate being desirable with their product you'll buy Coke without being asked. These messages are said to be "subliminal" - a silent, implied form of communication. .

Many scientific studies have proven that if the subconscious mind is intentionally programmed with positive thoughts and ideas, that soon the conscious mind will begin to act with the information it has received and positive results can be easily obtained.

The conscious mind can reject an idea. The subconscious mind, on the other hand, can and will accept information which is not audible/visible to the conscious mind.

Subliminal messages enter the brain at a level high enough for the subconscious mind to see, hear And understand, but low enough so that the conscious mind is not aware and will not block them. in
This way, subliminal messages are able to remove negative thoughts, behaviors and habits and to Communicate positive suggestions directly to the subconscious.

So the primary reason subliminal messages are so influential, is because they bypass the critical filtering aspects of the conscious mind. They go directly to the regulating files we keep to direct our behavior.
Extensive studies reveal that subliminal programming works to affect human behavior in at least three ways;

1,By enlivening and activating healthy wishes and drives already present in one's unconscious.

2. By imparting new and useful information into one's unconscious mind.

3.By increasing one's unconscious selective attention while potentiating awareness.

Using subliminal programming, we are able to remove negative thoughts/ideas behaviors and habits and communicate positive new suggestions directly into the subconscious mind.

The subconscious mind cannot cause behavior contrary to a person's subconscious motives, drives and values. "In short, a subliminal message cannot force anyone go do anything they wouldn't want to do".
Subliminal messages only reinforce, trigger these subconscious motives, drives and values and through positive reinforcement, make them more influential on conscious behavior.


Striking results can occur
automatically, sometimes within a
matter of hours!

How to write your own good subliminal messages

There are several factors which affect whether subliminal messages will be effective.

The message should be in the first person (using I or me).
The message should be in the present tense.
The message should be positive and must not be the reverse of a negative.
You should write the message as if you are talking to yourself. Your subconscious mind works in the present only so the messages should be in the present tense. You should prompt your mind about things you do want to think about and you should be careful not to remind it of things you do not want to think about. For example, if you write I do not want to smoke then the image which your mind uses is based on the word smoke and you are constantly reminded of this image which is not productive.

Example of using your own subliminal messages:

Good: You should use the first person (I am happy), current tense (I am happy), positive affirmations (I am happy).
(This positive affirmation would have a direct impact on the image which your mind will conjure up when you read the message).

Bad: You should be careful not to use negative affirmations (eg I am not sad) because these remind you of negative thoughts.
(This negative affirmation would create an unhelpful image in your mind when you read the message).

Be happy and use positive affirmations

You should experiment for yourself and it is best to personalise the messages to yourself and your own situation.

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Synchronized brain waves have long been associated with meditative and hypnogogic states, and audio with embedded binaural beats has the ability to induce and improve such states of consciousness. The reason for this is physiological. Each ear is "hardwired" (so to speak) to both hemispheres of the brain (Rosenzweig, 1961).

Each hemisphere has its own olivary nucleus (sound-processing center) which receives signals from each ear. In keeping with this physiological structure, when a binaural beat is perceived there are actually two standing waves of equal amplitude and frequency present, one in each hemisphere.

So, there are two separate standing waves entraining portions of each hemisphere to the same frequency. The binaural beats appear to contribute to the hemispheric synchronization evidenced in meditative and hypnogogic states of consciousness. Brain function is also enhanced through the increase of cross-collosal communication between the left and right hemispheres of the brain.